A/B Test Calculator

Check if your A/B test results are statistically significant.

Variant A (Control)
visitors
conversions
Variant B (Test)
visitors
conversions
%
Usually 95% or 99%.
Coursera Plus
Ad

Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs.

Start Learning
⏳ Not Yet Significant

Uplift

+0.00%

B outperforms A

0.00%

Confidence

0.0000

p-value

Control (A)

0.00%conversion rate

Variant (B)

0.00%conversion rate

Not enough evidence yet

The p-value of 0.0000 is above the 5% threshold. Continue collecting data.

Documentation

How It Works

This calculator uses a two-proportion z-test to determine if the difference in conversion rates between A and B is statistically significant.

Formula

Frequently Asked Questions