Churn Rate Calculator

Measure customer and revenue churn to understand your retention health.

Customers at Start

Customers Lost

Customers Gained

MRR (at start)

₹

MRR Lost (churned)

₹

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Customer Churn Rate Risk

% annualized • 0 month average lifespan

Retention

Revenue Churn

Customers Now

Est. LTV

Your churn is above 15%. Consider implementing proactive customer success measures.

Documentation

Understanding Churn

The percentage of customers who cancel or don't renew in a period.

The percentage of MRR lost due to cancellations and downgrades.

💡 Pro Tip

Good SaaS companies have annual churn under 10%. World-class is under 5%.

<5%

Excellent

5-10%

Good

10-15%

Average

>15%

Needs Work

Last Updated: February 2026 • Benchmarks are for annual SaaS churn rates.