Churn Rate Calculator
Measure customer and revenue churn to understand your retention health.
Time Period
Customers
Revenue
0%
% annualized • 0 month average lifespan
Retention
0%
Revenue Churn
0%
Customers Now
0
Est. LTV
₹0
Churn Needs Attention
Your churn is above 15%. Consider implementing proactive customer success measures.
Understanding Churn
Customer Churn
The percentage of customers who cancel or don't renew in a period.
Revenue Churn
The percentage of MRR lost due to cancellations and downgrades.
Good SaaS companies have annual churn under 10%. World-class is under 5%.
Churn Benchmarks
<5%
Excellent
5-10%
Good
10-15%
Average
>15%
Needs Work
Last Updated: February 2026 • Benchmarks are for annual SaaS churn rates.
SponsoredAbout the Churn Rate Calculator
This churn rate calculator models key business metrics for startups and small companies. Calculate customer and revenue churn rates.
Use when forecasting runway, pricing, margins, or growth to support business planning.
Adjust the inputs above to model your specific scenario with the Churn Rate Calculator.
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