Margin & Markup Calculator

Calculate profit margins and markups for your products and services.

%
Percentage added to cost
Profit

0

cost → selling price

Cost

0

Selling Price

0

Margin

0%

Markup

0%

Price Breakdown

Cost: 0%
Profit: 0%

Common Conversions

MarginMarkupMultiplier
10%11.1%×1.11
20%25%×1.25
25%33.3%×1.33
30%42.9%×1.43
40%66.7%×1.67
50%100%×2
Documentation

Margin vs Markup

Margin (Profit Margin)

The percentage of the selling price that is profit.
Margin = (Price - Cost) / Price × 100

Markup

The percentage added to the cost to get the selling price.
Markup = (Price - Cost) / Cost × 100

Key Insight

A 50% markup ≠ 50% margin. A 50% markup gives you a 33.3% margin. This is a common mistake in pricing strategy.

Last Updated: February 2026

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How to Use

About the Margin & Markup Calculator

What it calculates

This margin & markup calculator models key business metrics for startups and small companies. Convert between profit margin and markup percentage.

When to use it

Use when forecasting runway, pricing, margins, or growth to support business planning.

Example

Adjust the inputs above to model your specific scenario with the Margin & Markup Calculator.

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