A 4:1 ROAS (400%) is generally considered good — you earn $4 for every $1 spent. However, this varies by industry. eCommerce typically targets 4:1+, while B2B may accept 2:1 due to higher customer lifetime value.

What is the difference between ROAS and ROI?

ROAS measures revenue relative to ad spend only. ROI factors in all costs including COGS, overhead, and ad spend. ROAS = Revenue / Ad Spend. ROI = (Revenue - All Costs) / All Costs × 100.

How do I improve my ROAS?

Improve targeting to reach higher-intent audiences, optimize ad creatives, test different bidding strategies, refine landing pages for higher conversion, and cut underperforming campaigns or channels.

Should I include organic revenue?

No — only include revenue directly attributable to the ad campaign. Including organic revenue inflates your ROAS and gives a misleading picture of ad effectiveness.

What ROAS do I need to break even?

Your breakeven ROAS depends on your profit margins. If your margin is 50%, you need at least 2:1 ROAS to break even. Formula: Breakeven ROAS = 1 / Profit Margin.

ROAS Calculator

Calculate your Return on Ad Spend and see how much revenue each ad dollar generates.

Campaign Data

Ad Spend

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Total amount spent on advertising.

Revenue Generated

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Total revenue attributed to the ad campaign.

Cost of Goods (COGS)

₹

Direct cost of products/services sold (optional, for ROI calc).

ROAS

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₹0.00 earned per ₹1 spent

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Net Profit

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ROI

ROAS

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Ad Cost / Revenue

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Net Profit

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True ROI

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0.00x ROAS

Documentation

How It Works

ROAS measures revenue generated per dollar of ad spend. A higher ROAS means your advertising is more efficient. Factor in COGS for true ROI.

Formula

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Frequently Asked Questions

How to Use

About the ROAS Calculator

What it calculates

This roas calculator measures marketing and advertising performance metrics. Calculate Return on Ad Spend and campaign profitability.

When to use it

Use when evaluating campaign ROI, ad spend efficiency, or funnel conversion performance.

Example

Adjust the inputs above to model your specific scenario with the ROAS Calculator.

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ROAS Calculator

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How It Works

Formula

About the ROAS Calculator

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