LTV Calculator

Calculate Customer Lifetime Value to understand the total worth of each customer.

Customer Data
₹
Average amount per transaction.
/year
Number of purchases per year.
years
Average years a customer stays.
%
Profit margin after COGS.
Customer Lifetime Value

Revenue LTV

₹0

total revenue per customer

₹0

Profit LTV (40% margin)

₹0

Annual Value

Revenue LTV

₹0

Profit LTV

₹0

Annual Value

₹0

Monthly Value

₹0.00
Documentation

How It Works

LTV estimates the total revenue or profit generated by a customer across their entire relationship. Use it to guide acquisition spend and retention investments.

Formula

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Frequently Asked Questions
How to Use

About the LTV Calculator

What it calculates

This ltv calculator measures marketing and advertising performance metrics. Calculate Customer Lifetime Value and profit LTV.

When to use it

Use when evaluating campaign ROI, ad spend efficiency, or funnel conversion performance.

Example

Adjust the inputs above to model your specific scenario with the LTV Calculator.

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