LTV Calculator

Calculate Customer Lifetime Value to understand the total worth of each customer.

Customer Data
Average amount per transaction.
/year
Number of purchases per year.
years
Average years a customer stays.
%
Profit margin after COGS.
Coursera Plus
Ad

Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs.

Start Learning
Customer Lifetime Value

Revenue LTV

0

total revenue per customer

0

Profit LTV (40% margin)

0

Annual Value

Revenue LTV

₹0

Profit LTV

₹0

Annual Value

₹0

Monthly Value

₹0.00
Documentation

How It Works

LTV estimates the total revenue or profit generated by a customer across their entire relationship. Use it to guide acquisition spend and retention investments.

Formula

Frequently Asked Questions