SaaS LTV:CAC Calculator

Evaluate your SaaS unit economics with LTV, CAC payback, and LTV:CAC ratio.

Revenue Metrics
Average Revenue Per User per month.
%
Percentage of customers who cancel each month.
%
Revenue after direct costs (COGS).
Acquisition
Total cost to acquire one new customer.
Coursera Plus
Ad

Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs.

Start Learning

LTV:CAC Ratio

0.0:1

0

Lifetime Value

0.0 mo

CAC Payback

LTV

₹0

CAC

₹500

Avg Lifetime

0.0 mo

Payback

0.0 mo

0.0:1 ratio

Documentation

How It Works

LTV represents the total revenue you can expect from a customer over their lifetime. The LTV:CAC ratio tells you if you're spending efficiently to acquire customers.

Formula

Frequently Asked Questions